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As we race towards a swift end to 2017, it’s time to look towards the upcoming future. But we cannot predict the future without looking at the progress made in the past. 2017 was revolutionary for the digital and social landscape, wherein we saw innovative uses of technology for marketing purposes. We saw an escalating rise of user-generated content and influencer strategies that changed the way consumers communicated with brands. Video marketing became the big thing of the year, engaging users in Live, 3D, animated, and augmented formats. We saw CMO and AR pushing the boundaries of digital to create engaging experiences for customers. The content was the King in 2017, and great content was considered as the trailblazer for user engagement. Will this trail of perfection follow through in the coming year as well? We can only predict and try to keep up as the industry changes with time. Here we bring to you the key highlights of the trends in Digital & Social Media Marketing bound t

Ways to earn money online:- 1. Leverage the app economy. If you're looking to address some immediate financial needs, then the app economy is likely right for you. Thanks to the global sharing phenomenon, launched in part by our smartphones and ever-burgeoning global connectivity, you could easily opt for some quick active income by using well-known apps. From ride sharing to deliveries and even quick tasks, there's an app for that today, as the saying goes.  2. Use existing websites. You could also opt to use existing websites for making money. These include both active income and passive income methods. For example, you could sell some used items or invest in creating some digital designs that they can be sold on merchandise. Again, devote a sizable portion of your time to passive income so that you can slowly build up earnings that will arrive on autopilot without any extra added effort.  3. Sell your own stuff. Ready to enter the e-commerce fray? Why not sell your own stuf

Here's how much it would cost advertisers, on average, who want to advertise on Google for these terms: Business Services: $58.64 Bail Bonds: $58.48 Casino: $55.48 Lawyer: $54.86 Asset Management: $49.86 Insurance: $48.41 Cash Services & Payday Loans: $48.18 Cleanup & Restoration Services: $47.61 Degree: $47.36 Medical Coding Services: $46.84 - Evolve Digitas  

I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence. His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’ What we learned about writing in school is not the same as writing for the web. That’s where I come in. I managed to eliminate two of the four pages of text, establish a conversational tone and craft a succinct message. Fortunately, my client agreed that the piece flowed much better after my edits, and he was grateful for my explanation about the changes I made. What I advised him is what I tell everyone who desires to refresh their writing style for the web. Perhaps it can help you, too. Here it goes… Story continues below Master Your Omnichannel Marketing Strategy Is your brand's messaging consistent and effective across every marketing touch? Learn how to create a seamless omnichannel shopping journey for your

1. Share images that work Images are probably the most important part of your Instagram strategy, so let’s start with them. As you're sharing an image to get more Likes, think about what drives your followers to Like posts. Look at your old posts and analyze them, see which ones got the most Likes. If you have a new account or haven’t posted much in the past, you should check out your competitors’ accounts and see what they're posting. Once you have some insight into the types of images that get Likes, you can create similar ones and share them. There are generally two types of images you want to share in your main Instagram feed - photos and designed images. If you're sharing the photo by itself, you can just add a filter and it'll be ready for publishing. A study from Track Maven found that for maximum interactions you should use the Mayfair filter, or not add one at all (as posts without filters perform second best). But if you're sharing a pre-designed image yo