Google January 2020 Core Update is Rolling Out Imminently
Google confirmed that a broad core algorithm update, simply titled the ‘January 2020 Core Update’ is rolling out today. Being a broad core update, the January 2020 core update will impact all search results on a worldwide scale. It’s not an update that targets something specific that webmasters can improve upon, like the “Speed Update.” Google’s guidance regarding this update remains the same as previous core updates. Google points to this blog post specifically. When explaining how core updates work, my favorite analogy to reference is this one from Google: “One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.” Let’s break down this analogy. If you ra