TikTok is one of the fastest-growing social platforms ever
With over a billion downloads and counting, TikTok is one of the fastest-growing social platforms ever. If you’re over the age of 21, there’s a pretty good chance you’ve never even heard of it. Join us as we discuss what TikTok is, who is using it, and how marketers are tapping into the app’s user base to promote their brands. It’s the vast new social platform used by Coca-Cola, Calvin Klein and Jimmy Fallon – but is TikTok viable as a marketing channel? What is TikTok? TikTok is a social platform based around user-generated, short-form videos. The videos are uploaded via users’ phones, can be up to 15 seconds long, and are shown in vertical orientation. They are paired with music clips which can either be uploaded by the user or taken from TikTok’s library, which has millions of options to choose from. TikTok was called Musical.ly until September 2017, when its name was changed to “better reflect the breadth of content created on our platform that extends beyond music to