Evolve Digitas - Best Digital Marketing | SEO | Tools | Technology

In this competitive age, every business owner works hard to be on top in the industry. But, do you think working hard is enough to beat the competitors? No, it is not. The effective and efficient digital marketing strategies plus keeping a track on their operations are equally crucial. Nowadays, there are many tools available to help the businesses to monitor their site’s presence in Google. Among all the accessible options,  Google Search Console  (formerly known as Google Webmaster Tools) is the best. It has become a must-have tool for digital marketing professionals to improve SEO activities. Moreover, its most useful features are free and simple to use. Whether you are already familiar with this or you are learning about it for the first time, this article is certainly useful for both. Why Google Search Console? Before knowing HOW to use Search Console, learn WHAT it is and WHY you should use it.  Let’s first understand the meaning Google Search Console (GSC): I

To address this shortfall and help businesses get to grips with the fundamentals of digital transformation, we’ve put together a guide consisting of five fundamental principles — we call them the 5 As. Audience: Identifying and engaging the right people A brand that understands its audience is more likely to capture their attention. The challenge for marketers though is to organise their data sources so that they’re able to identify, understand and engage their potential customers. To give yourself the best chance of doing this, follow these three simple steps: Compile your online and offline customer data to get a unified view of your audience across all channels. Centralise and evaluate. Unify your available data in a single tool to segment customers and understand their intentions, path to purchase, and long-term value Define a targeting strategy. For each of your brands, set your targeting strategy to reach your audience segments at all poi