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When you want to promote your business effectively and efficiently then this is something you need to do right away. We all know that newspaper promotions and radio ads are still useful for small business advertising, but let’s just face the fact, In today’s dynamic business environment these old mediums can’t beat SEO, social media marketing or other forms of going digital. Digital marketing is effectively more accessible and if you do everything right it’s financially efficient too. The one big thing you need to keep in mind is that the pathway to the digital world is not that easy too, but trust me it’s worth it. It is not just about making a WordPress site, a Facebook page or Instagram account, your work does not end here! Why do we need to do Digital Marketing? Just like anything else, digital marketing has several keys to success and all these keys develop with rapidly changing technology. Especially for a small business, digital marketing can be awe-inspiring as they want to re

What are SMART Marketing objectives, how do they apply to digital marketing activities, and how does SMART goal-setting fit into marketing strategy formulation? Join us as we explain one of the most useful frameworks in the business and marketing strategy toolset. What are SMART Objectives? SMART is a framework for measuring the quality of a business goal. If a goal/objective meets the framework’s criteria, this indicates it is a good goal to work towards. Setting SMART objectives is a critical step in creating an effective marketing plan and will help you with effective project management. The five criteria of SMART are: ·        S pecific ·        M easurable ·        A ttainable ·        R elevant ·        T ime-limited Here’s what each of these means from a digital marketer’s perspective: Specific What exactly are we trying to achieve? Marketing goals need to be specific if they are to be useful. Instead of broad-brush objectives such as “We will sell mo